fashion scout armenia 2024

THE LEADING award for armenian fashion design students, graduates and emerging designers

fashion scout armenia

**Emerging Designers Competition in a Historical Monument**
FASHION SCOUT ARMENIA is a unique opportunity for emerging Armenian talent - offering international exposure, once in a lifetime experiences and one-to-one mentoring with Fashion Scout’s experts.
The Fashion and Garment Chamber of Armenia (FGC Armenia) has a long standing partnership with Fashion Scout, leading to the latest initiative which will be celebrated at the upcoming YEREVAN FASHION WEEK later this year.
FASHION SCOUT is a London-based, award winning showcasing, talent accelerator platform and creative consultancy. Specialising in creating and delivering high profile events and programmes, they strike a unique balance between creativity and business, bringing brands to the forefront of the international fashion industry.
Fashion Scout Armenia is open to the following Armenian fashion creatives :
Fashion students, graduates (within 3 years of graduation) and emerging designers / enterprises (less than 3 years in business).
Womenswear, menswear or unisex (gender neutral) fashion (not accessories or footwear).
Be able to showcase a cohesive capsule collection of 5 outfits (does not have to be a new collection).
Must be based in Armenia
Be available in person to attend the award show later this year in Yerevan.

International judges & CRiteria

A panel of leading international and Armenian judges will be joining the Directors of Fashion Scout, in selecting the finalists and the winner of Fashion Scout Armenia.
The criteria for the judging of the award are:
**CREATIVITY**
Is the collection / designs new and innovative? The silhouette, cutting, techniques, fabrics, materials, accessories etc
Does it stand out from the others?
Does the collection show progression and development in an innovative way?
Is the brand / designer experimental in any way, breaking barriers and introducing newness
**CRAFTMANSHIP**
How well are the pieces made?
Does the collection use new or unique techniques?
Do they work with craftspeople? Specialist factories? Tailors?
**CATWALK SUITABILITY**
This is a catwalk award so the collection / pieces should WOW! on the catwalk.
**POTENTIAL**
What is the story behind the brand / designer / collections?
How much potential does the brand / designer show?
**SUSTAINABILITY, USE OF SUSTAINABLE MATERIALS AND PRACTICES**
How sustainable and ethical is the work of the designer / brand?
Have they implemented any sustainable practices including recycled textiles, organic / low impact materials, circular design, traditional techniques?
(Sustainability is not essential but will be looked upon favourably)

Dates and Applications.

Applications are closed.

PRIZES

The winners of the 2024 Fashion Scout Armenia Award will receive :

Participation at Fashion Scout’s catwalk show during London Fashion Week with experience exclusive backstage opportunities and insights*
An internship at a fashion atelier in Florence*
Yerevan Mayor Award
Be featured on Fashion Scout and FGC Armenia media channels (200k followers)
* subject to any visa requirements
For questions and enquiries please contact
Mari Hakobyan
info.fashionanddesignchamber@gmail.com

This year, the event will be held in a location that bears deep historical significance – the Monument to the Repressed of the Soviet Era.

We are fully aware of the sensitivity surrounding the use of such a space for a fashion event. This monument, once privatized and neglected, has only recently been returned to the care of the municipality of Yerevan. By hosting Fashion Scout Armenia here, we aim to honor the legacy of those who suffered under repression, while breathing new life into this space, reimagining it as a place of inspiration and creative expression.

The Yerevan municipality, which proudly sponsors Yerevan Fashion Week, views the reopening of this monument not only as a gesture of historical recognition but also as an opportunity to give it new relevance in our contemporary world. Fashion, as an art form, has long been a powerful medium for expressing ideas and challenging societal norms. In this spirit, we want to align the competition’s theme with the values this monument stands for: “Democracy” and “Freedom of Speech”.

We invite our emerging designers to reflect on these themes, exploring the power of personal expression and the importance of standing up for one’s beliefs through their collections. Fashion Scout Armenia offers these talented voices a platform to express their creativity, challenge conventions, and engage with complex, vital themes that resonate deeply with both our past and our present.

By doing so, we hope to transform this monument into a living, breathing symbol of freedom, creativity, and hope – where history informs the future and fashion becomes a medium of change.