fashion scout armenia 2026
THE LEADING AWARD FOR ARMENIAN FASHION TALENT CHAMPIONING SUSTAINABILITY AND GLOBAL VISIBILITY
fashion scout armenia
FASHION SCOUT ARMENIA 2026 FOR ARMENIAN FASHION DESIGN STUDENTS, GRADUATES, EMERGING DESIGNERS
Fashion Scout Armenia continues to champion the next generation of Armenian fashion talent, providing emerging designers with an exceptional platform for international visibility, expert mentorship, and industry development. With a strong emphasis on sustainability, craftsmanship, creativity, and innovation, the initiative supports designers in building the future of Armenian fashion on a global stage.
Led by the Fashion Chamber of Armenia, in exclusive long-term partnership with FASHION SCOUT — the UK’s leading talent development and showcasing platform for emerging designers — Fashion Scout Armenia offers participants direct access to industry expertise, one-to-one mentoring, and international opportunities. Fashion Scout proudly provides the strategic guidance, licensing, and creative direction for the programme as a key highlight of Yerevan Fashion Week 2026.
FASHION SCOUT is an award-winning London-based fashion showcasing platform, talent incubator, and creative consultancy renowned for discovering and nurturing emerging designers worldwide. Through high-profile events, mentorship programmes, and global industry connections, Fashion Scout bridges the gap between creativity and business, helping brands gain visibility and recognition within the international fashion industry.
WHO CAN APPLY:
Fashion Scout Armenia is open to the following Armenian fashion creatives:
Fashion students and graduates under the age of 35
Emerging fashion designers/brands/enterprises (less than 3 years in business) under the age of 35
Working in womenswear, menswear or unisex (gender neutral) fashion (not accessories or footwear)
Be able to showcase a cohesive capsule collection of 5 outfits
Must be based in Armenia
Be available in person to attend the award show later this year in Yerevan
International judges & CRiteria.
A panel of leading international experts and industry leaders, led by Polimoda director Massimiliano Giornetti and Fashion Scout director Martyn Roberts, will evaluate applicants in selecting the finalists and the winner(s) of Fashion Scout Armenia.
The criteria for the judging of the award are:
Sustainability – Use of organic, recycled, or low-impact textiles (application must comply to circular design/ethical production practices, support to traditional/local craft communities)
Creativity – Originality in concept, silhouette, material use
Craftsmanship – Quality, techniques, local or artisanal production
Catwalk Appeal – Visual impact of the collection on the runway
Potential – Growth opportunity and professional story of the designer
SUSTAINABILITY, USE OF SUSTAINABLE MATERIALS AND PRACTICES
How sustainable and ethical is the work of the designer / brand?
Has the designer implemented any sustainable practices including recycled textiles, organic / low impact materials, circular design, traditional techniques, etc.?
CREATIVITY
Is the collection design new and innovative (silhouette, cutting, techniques, fabrics, materials, accessories etc.)?
Does it stand out from the others?
Does the collection show progression and development in an innovative way?
Is the brand / designer experimental in any way, breaking barriers and introducing newness
CRAFTSMANSHIP
How well are the pieces made?
Does the collection use new or unique techniques?
Do they work with craftspeople? Specialist factories? Tailors? Etc.?
CATWALK SUITABILITY
This is a catwalk award so the collection / pieces should WOW! on the catwalk.
POTENTIAL
What is the story behind the brand / designer / collection?
How much potential does the brand / designer show?
DATES AND APPLICATIONS.
Applications are open. Deadline 29 June 2026.
Please complete the form below
PRIZES.
The winner/winners of Fashion Scout Armenia 2026 will receive:
Participation at Fashion Scout’s catwalk show during London Fashion Week with experience exclusive backstage opportunities and insights
Yerevan Mayor’s Award prize: 1 mln AMD
Polimoda special prize: full scholarship for a summer course on campus
Featured coverage on Fashion Scout and FCA media channels (200k audience)
WHY THIS MATTERS
Fashion Scout Armenia is not just an award — it’s a long-term strategic program to:
Promote sustainable, ethical fashion practices
Develop Armenia’s emerging creative industries
Bridge Armenian designers with the global fashion ecosystem
Position Yerevan Fashion Week as a regional hub for innovation, talent, and cultural diplomacy
For Questions & Inquiries: Sona Hovsepyan
The Fashion Scout Armenia 2026 Award is funded by the Ministry of Education, Science, Culture and Sports of the Republic of Armenia in the framework of Yerevan Fashion Week 2026 which is funded by Yerevan Municipality.
“This IS AN Important opportunity for Armenian fashion creatives to develop their brand and build international awareness.”
— Martyn Roberts, Creative Director, Fashion Scout
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