E7W STUDIIO was founded in 2021 and evolved from the homophonic name of the brand founder YIKI WUNG. The brand name E stands for 'EAST' and W stands for 'WEST', which is to break the cultural boundaries, inject intangible cultural heritage into the core brand concept of pioneer design, and give new life to the sustainable fashion of oriental culture. Advocate the life attitude of the new generation to trace back to the cultural origin in the vanguard state.

The design aesthetics of E7W comes from the oriental intangible cultural heritage and extensive and diversified historical references. Deconstruction design of cultural elements, functional and unconventional printing patterns show the brand's unique avant-garde experimentation, forming a avant-garde design language that is different from the GUOCHAO brand, “the artisanal value from found objects needn’t appear ethnic.” YIKIWUNG, the founder of E7W STUDIIO, was graduated from University of WESTMINSTER MA MENSWEAR, has worked for LIAM HODGES and ANZHENG. S LINE is a product line was founded by specially designed for snowboarding and developing into fashion outdoor products line by the E7W STUDIIO brand.

This product line is divided into SIN series, which are avant-garde functional styles and versions. LIM series and TAN series are specially designed for freestyle players to create a regional fashion outdoor brand. 24/25 FW collection named “APSARAS” are inspired by the murals of Mogao Grottoes in Dunhuang. The millennium inheritance of Dunhuang culture has led to the destruction of Dunhuang culture by many natural and man-made disasters. The brand deconstructs and designs based on the inspiration of the damaged mural texture and the vanishing patterns, combined with the comfort of the body in the process of sliding for many times, to bring a brand universe of new cultural attitudes to the pioneer players and also contribute the sustainable development of the culture.

Enquiries : events@ideapr.co.uk

Instagram : e7wstudiio