“I want to take people into imaginary worlds made possible by science, art and music, I want to bring lost souls back to life and dive with them into the beautiful world of "imagination," where it rains with diamonds and myriads of dancing little stars, the world, where the sea pours boundlessly into the heart, the heart full of secret dreams and hopes.” (Sergazi)

Born and raised in Central Asia and then moving to Europe made Sergazi’s designs something of a fusion of East and West, where she blends traditional techniques of textile production (by working closely with artisans and weavers in Central Asia to develop new fabrics and patterns, mixing them with traditionally made cashmere and luxury textiles produced by established manufacturers in Europe, mainly Italy and France, exporting best quality silk from China and beads/crystals and other supplies from Japan) with contemporary silhouettes and materials.

Sergazi has always been drawn to the vibrant and colorful fabrics that were a part of her cultural heritage. “Having Central Asian background, I always had this special affection towards textile and fabrics since my early childhood. Central Asia has always been a hub, where finest artisans mixed together the knowledge from the East and the West, thus stimulating cultural exchange between Europe and Asia. Now the industry is going through a dawn of its revival, which is reflected in the interest contemporary Kazakhstani artists are paying to it, being as always visionaries, predicting upcoming changes in the cultural and aesthetic codes. I do believe my intuition leads me in the right direction and I want to deliver best quality products to customers, both reviving the traditions of Italian craftsmanship and Central Asian heritage.” (Sholpan Sergazi)

What’s different about the brand? Like a storyteller weaving a tapestry of words, Sergazi Firenze use the inside lining as a canvas- a medium to bring the stories into life, creating the works of art that capture the essence of the human experience, the narrative to speak to the soul. For me, the greatest treasure of all is people. I love people. I love to listen to incredible stories of lives, all different and diverse. And my brand is about people. About human destinies, about unique life paths- these are the bands on the inner lining that I call “the pathways of life woven of memories, hopes and dreams”, the bands that tell incredibly beautiful stories about destinies, unique, inimitable.

My brand is about the cyclical nature of life...About intertwined or parallel destinies...About memories, dreams for the future, our hopes. “We all have memories, fragile beautiful memories of childhood, the unconditional love of parents and siblings, memories of first crushes, childhood and teenage friends, finding real mature lifelong love in a partner, starting a family, having children, start of an exciting career and meeting your lifetime friends. It is for this very reason I created the brand. It is about love and an open heart. It’s filled with love, I poured my heart into it.” In a world where so much is vying for our attention, Sergazi's work stands out as a quiet oasis, a reminder to slow down and to appreciate the beauty that lies just beneath the surface.

By creating works of art that are hidden and understated, Sergazi Firenze is inviting the viewer to discover their own hidden gems, to find the beauty in the world around them, and to connect with the shared humanity that binds us all together. “Our work is a celebration of the journey, it is a powerful tribute to the human experience, a celebration of the many paths that shape our destinies. It is a reminder of the power of memory, hope, and dreams to guide us on our journey through life, and a testament to the beauty and complexity of the human spirit. Art has the power to transcend language and cultural barriers, reaching across borders and connecting people from all walks of life. By creating art that tells the stories of human destinies, I believe I could be instrumental in part to create a more compassionate and empathetic world, one that celebrates our shared humanity and honors the unique journeys that each of us is on.”

Enquiries : sheila@blackpr.co.uk

Instagram : safarah_world