Founded by a former designer for Maison Margiela and Louis Vuitton, Z I D I is an avant-garde label that redefines contemporary luxury through deconstruction and sustainability. Its AW25 collection, Flux, debuts at London Fashion Week under Fashion Hong Kong and explores themes of transformation, technology, and adaptability.

With asymmetric silhouettes, digital distortions, and intricate craftsmanship, Flux encapsulates the tension between humanity and artificial intelligence. Optical illusions, moiré patterns, and striking colour palettes—including electric blue and chartreuse—push visual boundaries, while standout pieces such as a chrome trompe l’oeil bodysuit and a gradient-textured tailored coat emphasise movement and change. Sustainable materials, including deadstock sheepskin and upcycled leather, reinforce Z I D I’s dedication to ethical fashion.

Internationally acclaimed for its disruptive yet wearable designs, Z I D I has collaborated with luxury fashion houses and created bespoke pieces for Megan Thee Stallion. Through Flux, the brand continues to challenge conventions while championing sustainability and inclusivity.

Social Media Handle - @z.i.d.i

Website Address - https://www.z-i-d-i.com

Press/Tickets - portia@thepop.group

Sales - kobo.yn.siu@hktdc.org