The designer, who was born in Izmi̇r, graduated from the department of set & custom of theatre art major of Dokuz Eylül University fine arts faculty in 1998. He won 3rd place award at ‘Leather Designing Contest’. In the same year Murat also won many awards from different contests.

Murat Aytulum, who established his own trademark in 2010, believes that leather has a power whi̇ch causes addiction and prefers mostly to use leather within his collections. The designer who has a language focusi̇ng and questioning on social and communal things, taks side to create his own new woman silhouette apart from conventionality.

Murat Aytulum who accepts ’the designing’ as an art branch, thinks that fashion designing has its own language such as any other art; unique design language under favour of high leather workmanship growing by details.