MAD DAISY is an artistic fashion initiative founded by Dr. Margarita Fedoseev in 2017. The brand brings together fashion, museum culture, and contemporary creative technologies, opening new ways of engaging with art.

For SS27, MAD DAISY presents “Quiet Garden”, a womenswear collection inspired by Henri Matisse’s drawing Fleurs et fruits (Flowers and Fruits, 1944). Matisse’s delicate ink linework, floral motifs, fruit, vases, and tranquil domestic composition provide the starting point for the collection’s prints, cuts, and expressive details. Quiet Garden translates the artist’s intimate world—filled with light and stillness—into a contemporary women’s wardrobe.

Guided by its distinctive visual language of relaxed yet considered forms, MAD DAISY brings together airy dresses, sharply tailored suits, and artfully designed tops in silk, linen, cotton, and viscose. Organic lines, botanical elements, and graphic expression create silhouettes in which softness meets character, and individuality meets feminine strength.

Moving beyond seasonal fashion, MAD DAISY views clothing as a form of cultural dialogue, restoring an emotional connection between art and everyday life. The brand’s collections have been showcased in London, Paris, and New York, and featured in Vogue, Tatler, Harper’s Bazaar, L’Officiel, Elle, and Vanity Fair.

Instagram: @maddaisyofficial

Website: maddaisyofficial.com