MAD DAISY is an artistic fashion initiative founded by Dr. Margarita Fedoseev in 2017. The brand brings together fashion, museum culture, and contemporary creative technologies, opening new ways of engaging with art.

For SS27, MAD DAISY presents “Quiet Garden”, a womenswear collection inspired by Henri Matisse’s drawing Fleurs et fruits (Flowers and Fruits, 1944). Matisse’s delicate ink linework, floral motifs, fruit, vases, and tranquil domestic composition provide the starting point for the collection’s prints, cuts, and expressive details. Quiet Garden translates the artist’s intimate world—filled with light and stillness—into a contemporary women’s wardrobe.

Guided by a distinctive visual code of relaxed yet intentional forms, MAD DAISY combines airy dresses, tailored suits, and artful tops in silk, linen, cotton, and viscose, celebrating individuality and feminine strength. Viewing fashion as cultural dialogue, the brand reconnects art with everyday life. Its collections have been showcased at Mercedes-Benz Fashion Week and featured in Elle, Vanity Fair, and Who What Wear.

Instagram: @maddaisyofficial

Website: maddaisyofficial.com