FASHION SCOUT CHINA
CATWALK
13:30 FRIDAY 17TH & 15:30 SATURDAY 18TH
FASHION SCOUT CHINA
FOR POEM
ForPoem is an independent designer brand co-founded by Leah Fu and Pan graduated from the University of Arts London (UAL). "Clothing itself means elegance. It is more than the coverage of body, an expression of life attitude" . For Poem's inspirations are tributed to artistic excellences. We are committed to present minimalist quality designs, focus on the twist of silhouettes, fabric details and patterns, and to explore the attitude and lifestyle of modern independent women.
HANQING DING
HANQING DING is a full-knitting Brand, Founded in 2022 by Fashion knitwear designer Hanqing who graduated from the Royal College of Art, the full knitting brand focus on exploring the interesting combination of the softness of knitting and its sense of skeleton, expect to create a "soft but firm" female image, with an independent, stubborn and disobedient heart under the romantic and spiritual appearance. The brand combines beading-knit techniques to break the traditional cognition and vision of knitting, expecting to creates new knitwear visual. Hoping this romantic and soft knitted fabrics with the free and stubborn skeleton could remind that everyone can find their balance between their inner and the outside world.
JUNYANG
The independent designer brand JUNYANG originated in Melbourne and was founded by designer Jun Yang in Shanghai. JUNYANG emphasizes design concepts and production techniques, takes inspirations from Chinese feelings. Since the brand was established, JUNYANG has always been exploring a style that is exclusive to Chinese girls.
The theme of spring and summer 2023 is inspired by Yang Jun's poem "Meet you again when the flowers fall", and it also corresponds to her own name"JUN". Through the perception of the passage of time to get emotional resonance, she hope that through this series, falling flowers can be reshaped, which is another form of reproduction. Adding more elements of withered petals to the works, continues on JUNYANG's consistent Chinese feeling with more emotional and modern emotional thinking.
SHUXUAN G.
SHUXUAN G. is a designer's eponymous label founded in Shanghai in 2018. The designer specialises in blending modern minimalism and oriental aesthetics, while upholding the brand's unique resort style and original design aspiration, hoping to convey a new concept of life to women through her designs: "break the limitation, blooming beauty at will". The brand's unique charm is the integration of swimwear elements into the design of ready-to-wear collections and dresses, in keeping with the brand's retro-femininity, natural and spontaneous style. The brand now has four collections: dresses, ready-to-wear, swimwear, and hats.
Each season, the brand focuses on women themselves, portraying the resilience of women at different times and conveying the idea of "being brave and being who you like best". SHUXUAN G. is also popular with celebrities and fashion magazines. Zhou Xun, Liu Wen, CoCo Lee, Dilraba, Nana Ouyang, Tian Jing, Chen Jin, and Zifeng Zhang have chosen SHUXUAN G. for their outfits for event and private occasions.The Sister Riding the Wind and Waves Season 2 also chose SHUXUAN G. as the stage costume for many times.
XUYIYOU
Hyhp/YIYOU XU is a designer brand from China. Designer Xu Yiyou graduated from ESMOD Paris in 2008 and worked as the design director of a well-known Japanese clothing brand in 2011. She founded Shanghai Yunji Cultural Development Co., Ltd. and the Chinoiserie fashion brand Hyhp(華雲漢品) in Shanghai, China 2014. The brand mainly serves mid-to-high-end customers interested in clothing culture and fashion. It has cooperative agents in Kunming and Hangzhou, China. In 2022, the independent designer brand "YIYOU XU" was established.
The designer integrates her styles based on researching the history of global costume, Chinese costume history, and contemporary fashion. Her design focuses on carrying forward the aesthetic and comfort advantages of the pattern cutting style, which uses the technology of the world's intangible cultural heritage to create clothing and gold and silver jewellery accessories with more oriental cultural highlights.
333STUDIO
333studio is a handmade designer brand that was established in 2018 by a designer with a lifelong passion for vintage clothing and eclectic styles. Growing up surrounded by fashion, the designer went on to study the subject in college, and later honed her skills working for well-respected fashion publications such as Harper's BAZAAR and Marie Claire.
The brand, 333studio, reflects the designer's unique blend of vintage inspiration and modern fashion sense. Each piece of clothing is carefully crafted, taking a fusion of fashion concepts and retro elements as the starting point. The result is a collection that showcases the modern woman's style while retaining traditional details. The designer's aim is to create clothing that not only looks beautiful but also feels comfortable and timeless. By balancing vintage charm with contemporary design, 333studio offers a fresh take on women's fashion.
BARRE OBLIQUE
333studio is a handmade designer brand that was established in 2018 by a designer with a lifelong passion for vintage clothing and eclectic styles. Growing up surrounded by fashion, the designer went on to study the subject in college, and later honed her skills working for well-respected fashion publications such as Harper's BAZAAR and Marie Claire.
The brand, 333studio, reflects the designer's unique blend of vintage inspiration and modern fashion sense. Each piece of clothing is carefully crafted, taking a fusion of fashion concepts and retro elements as the starting point. The result is a collection that showcases the modern woman's style while retaining traditional details. The designer's aim is to create clothing that not only looks beautiful but also feels comfortable and timeless. By balancing vintage charm with contemporary design, 333studio offers a fresh take on women's fashion.
TIANNTIAAN
TIIANNTIAAN is a womenswear brand based in China. The designer BITIAN YING has studied BA Fashion: Womenswear at the University of the Arts London, graduating in 2020. The brand mainly progresses online, because they firmly believe in the power of the Internet era, promotion on online platforms can find the most suitable crowd to bring exposure to the brand. The brand is committed to creating women's exquisite clothing, with powerful designs and romantic aesthetics. BITIAN uses a lot of fabrics with a strong sense of texture. The unique and exquisite fabrics represent the elegant and romantic temperament of the brand.
The brand's first collection established its signature style through the use of jacquard fabrics, such as satin acetate. Over time, BITIAN has honed in on specific design elements that define its brand image, such as the incorporation of roses. Handmade flowers can be seen decorating the neckline and cuffs, and flower-patterned jacquard fabrics are a staple in the brand's designs. Additionally, BITIAN fuses oriental aesthetic with western silhouettes, creating a unique expression of Chinese style that embodies the brand's elegant and timeless temperament.
XIANGQIAO SHENG
Xiangqiao Sheng is a talented Chinese designer based in Shanghai. He was born in China and received his education from the Royal Melbourne Institute of Technology University. In 2020, he launched his eponymous brand, "Xiangqiao Sheng," which specializes in women's wear.
With a focus on cutting, draping, and the features of the fabric itself, Xiangqiao Sheng creates romantic, feminine, and sculptural pieces. His unique design philosophy is centered on personal expression and spreading ideas, rather than following a specific fashion trend. This approach is evident in his collections, which embody his aesthetic vision of "romantic, feminine, and sculptural.
ZHUOLI
Zhuo Li is a Chinese fashion designer. She has great appreciation for handmade textiles which can render her design a unique texture. She strives to create her own fiber weaving method. Her collections try to dismantle people's inertia and understanding and return to the form of things themselves to achieve a new balance and comprehension. Line is the balance of physics and spirit, using different forms of lines to outline the cognition and thinking of things characterizes Zhuo Li’s works. Influenced by Hussein Chalayan, Zhuo Li regards fashion as a kind of wearable art. She pursues the fine line between fashion and art, and finds it interesting to see the body as a sculpture.