John Herrera designs combine traditional dressmaking techniques and experimental fabric manipulation.  Nostalgic yet contemporary, his clothes belong to an era one cannot seem to place.  And the reason is simple, it never existed. Instead of defining a specific kind of woman, John is continuously creating one. Forward-thinking, brave and poetic, the brand’s muse is independent and dresses not for the male gaze.

John Herrera first presented his collection in London at the International Fashion Showcase during London Fashion Week, produced by the British Fashion Council in February 2015. He presented his SS/2016 collection at Tokyo Fashion Week, sponsored by the Japan Fashion Week Organization. His Fashion Scout presentations for FW/2017 and SS/2018 were both featured in British Vogue. In 2020, his successful line of topstitched face masks were featured in GQ and Evening Standard.

John's designs embody a fusion between his native Philippines and Western fashion. His pieces are designed and produced by hand in his London studio.

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