LFJ was birthed in Lagos, Nigeria and has grown to become the creative powerhouse behind some of the most revolutionary statement pieces with a focus on creating art through fashion. The brand is known for its edgy play on pleats with excellent craftsmanship, merging cultural art and fashion to create designs with character.

Founded in 2020 by creative director Princess Juliet Olanipekun, also known as Lovefromjulez, her unconventional style and vision has allowed her to create unique architectural pieces. The brand was recently featured in January’s edition of GQ South Africa and has won recognition across various media houses.

This new collection “Elusive” plays on textures to create inter-changeable statement pieces, thus creating an ability to transform each look to your exact desire. The vision is simple, to create pieces that make you stand out regardless of the occasion, accentuate your style no matter your shape or size.

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