HIDEMI is a fashion brand that was founded in 2018 with the mission to integrate simple and unrestrained dress language into a relaxed, free lifestyle for women. The brand's name, HIDEMI, comes from the French word "demi" meaning half, representing the idea of inward self-search and self-encounter. HIDEMI believes in empowering women to find joy and consistency in themselves, free from the constraints of multiple identities.

The brand's latest collection, SS23 Synesthesia, is inspired by the connection of different senses that induce sensory transfer through association. HIDEMI has been exploring the relationship between city and nature in their previous collections, and in SS23, they evoke a shared perception by using sound for color, making memories touchable and olfactory. The senses of auditory, visual, tactile, and olfactory all communicate without boundaries, creating a harmonious experience for the wearer. The collection aims to bring the invisible to the visible, the concretization to sensation, and extend the sensation to the full range of contexts.

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