APUJAN
Taiwan
APUJAN is a London-based womenswear label founded by designer Apu Jan, debuting in Autumn/Winter 2013 London Fashion Week. The designs are renowned for integrating patterns and knitwear techniques to illustrate themes inspired by fantasy and literature. The juxtaposition of traditional and oriental elements with a contemporary twist, and the interweaving of bold and casual elements are at the heart of APUJAN’s unique style, and have become the hallmarks of the label. APUJAN design can often be seen on the cover of many influential magazines in Asia. Many Asian actresses also chose APUJAN on the red carpet and as their preferred brand.
Outside of runway collection, APUJAN had collaborated with various industries and utilises the storytelling method to connect with different audiences: such as In-flight loungewear for EVA Air, the costumes for the Cloud Gate Dance Theatre of Taiwan and the series of package design for McDonald’s.
The SS21 theme is ‘Gaze Into The Flowers in The Mirror’. The inspiration for the designs came from many different places, often associated with books,space fantasy, time lapse and imagination of the past. The theme of the new season is no exception. The story is about the moon in the water and the flower in the mirror. You can see it but you find it’s illusion until you touch it.
APUJAN Fashion Scout Digital 2020
Lookbook
Catwalk
