Aimee Kingsland started her eponymous brand as a way to express her own thoughts and feelings through each design. The brand aims to visually articulate inexpressible emotion commonly felt but rarely shared.

As a twin, she was viewed as a pair - not a singular individual, which influences my design philosophy in the exploration of the subtleties of true identity. This involves creating a connection with the wearer and the viewers of each piece.

The brand includes trans-seasonal collections, offering entry-level to statement pieces that allow for creative freedom of the wearer and promotes slow fashion. By combining digital and physical media, my brand ethos is to continuously push the boundaries of presentation, promoting innovation, creativity and inclusivity.