Z.G.EST
Armenia
Founded in 2016, Z.G.EST’s mission is to deliver timeless and sustainable fashion with emphasis on quality, functionality and style. The simple yet sophisticated designs are made in Armenia, entirely from surplus and biodegradable stock.
Mixing simplicity with sophistication Z.G.EST creates timeless and sustainable clothing for creative and free spirited women with a passion for life. They tell the story of elegance and show exceptionality by mixing, matching and layering our shirts and dresses. In our ethical production process, the quality of stitching and the use of premium cotton fabrics are of prime importance. Our thoughtfully designed modern wardrobe essentials include oversized and comfortable pieces that suit all body types and give the feeling of confidence both at work and beyond office hours.
This collection was born from a bittersweet reality. It is about the way we perceive life and how we see the world around us. It shows the asymmetry of our perceptions that is caused by our expectations, this asymmetry finds its beginnings in the asymmetric dresses, shirts and tracksuits. It emphasizes the exaggeration that we sometimes make and we have shown it in the emphasized big shoulders in shirts and tracksuits Antoinette. The name Antoinette stresses the fact that the designs were also inspired by the extravagant wardrobe of the French queen and the fashion of the 17th century.
The collection is about the protest against loneliness and self isolation and the need of human relations, that emerged with the confinement and this need has been reborn in the jackets, that we called Embrace. he transformable details such as detachable sleeves stress our finding that we all see the situations differently and we can change the World just by changing our own perceptions and attitudes.
Fashion Scout Digital Feb 2021
