The winner of the prestigious Fashion Scout Armenia, best emerging fashion talent competition 2023, in partnership with @fdc_armenia and supported by the British Council

The incredible ALENKIE wowed the judges during Armenia Fashion Week ‘23 with her dedication to making a meaningful impact to making a difference through fashion and design choices.

A great example of the beauty and possibilities to create a truly sustainable brand, based on working with upcycled vintage goods and 100% organic fabrics and recycled materials.

ALENKIE strongly believes that every one of us has a BIG role to play in changing the world and living more conscientiously and sustainably, not only as designers and creators, but also as consumers whose buying power to choices can make a big difference.

**Nana | Alenkie’s Designer**

Nana find beauty in the worn, the forgotten, and the disused. With a profound admiration for traditional methods and a strong commitment to sustainability, Alenkie, an Buenos Aires based 1OFF sustainable brand, seeks to cultivate a utilitarian culture for the contemporary world.

Through the art of repurposing reclaimed materials, Alenkie intricately crafts exquisite goods that tell captivating stories and embody the essence of time. From a young age, Nana was captivated by the transformative power of her mother and grandmother. She witnessed their remarkable ability to breathe new life into old objects, infusing them with fresh purpose and beauty. This early experience ignited a passion within Nana that continues to inspire her creative journey.

Enquiries : sheila@blackpr.co.uk

Instagram : alenkie__