JERMAINE BLEU is a contemporary fashion brand rooted in African heritage, driven by storytelling, identity, and cultural pride. Founded in 2016 by Ghanaian designer Jason Jermaine Asiedu, the label explores fashion as a medium for self-expression, community, and social dialogue.

Shaped by a childhood immersed in craftsmanship through his seamstress mother, Asiedu’s creative language is informed by rhythm, fabric, and narrative. Drawing from Ghanaian heritage and reinterpreting tradition through a modern, global lens, JERMAINE BLEU creates silhouettes that are both timeless and forward-looking.

At its core, the brand is committed to preserving cultural narratives and amplifying voices historically overlooked. Each collection acts as a canvas where heritage meets innovation, blending artisanal references with contemporary design. JERMAINE BLEU positions fashion as more than adornment—using clothing as a tool for empowerment, cultural reclamation, and purposeful expression.

Instagram : @jermainebleu

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UDGN Studios x Fashion Scout

Anthology of African Stories — The People. The Land. The Heritage.

This catwalk show brings together three designers, each telling a distinct African story through personal memory, cultural practice, and lived experience. Rather than presenting Africa as a single narrative, the project recognises it as layered, specific, and deeply personal.

Instagram : @udgn.global