CHiAnLEE
CHiAnLEE’s brand philosophy intricately blends traditional Chinese culture with contemporary fashion design, creating a modern reinterpretation of cultural heritage that appeals to a global audience. The brand emphasizes innovative uses of knitted fabrics, demonstrating their versatility and adaptability through cutting-edge techniques. Drawing deeply from Eastern philosophy, CHiAnLEE explores the dualism of contrasts such as reality and illusion, existence and non-existence, yin and yang, applying these principles to craft garments with a distinctive, avant-garde style. Committed to advancing local art and culture, the brand balances tradition with innovation, poetically merging ancient and modern influences to create designs that resonate across diverse cultures.
Instagram: @__chianlee__
Website: www.notjustalabel.com/chianlee
Email: chianlee2022@gmail.com
CHI LI
"CHI LI" was founded in 2024 by designer Wang, Chi li. Chi Li, who is born as a boy, grew up mostly being cared for by women, so he planted the desire to "be as strong and gentle as women" in his mind, and this became the core belief of the brand. Therefore, the brand takes women's clothing design as its main focus. By using exaggerated and gorgeous styles, combined with delicate and romantic details, the trickle of water gathers into a surging ocean of love, subverting the stereotype of women's weakness. Most of the inspiration comes from the collage and blending of binary opposites to create a shape that combines strength and softness.
Instagram: @chi.li_official
DIN
Magic Momo
An imaginative magical world as the brand’s world concept, inviting everyone to join the story of five dreamlike aliens, magic momo. The brand conveys that everyone can find salvation in innocence and hope, overcoming darkness with the power of love and peace. The clothing style is playful and colorful, featuring traditional crochet techniques paired with fine knitted fabrics to highlight intricate details. The brand emphasizes resource recycling, using reclaimed waste yarns to promote environmental awareness in fashion.
Instagram: @magicmomom
Press and tickets: matildalu1124@gmail.com
SHUN AN CHEN - Rotten Strawberry
Rotten Strawberry is a bold fashion brand designed for Gen Z, offering unique and edgy designs that break away from traditional styles. Embracing unconventional patterns and unisex fashion, the brand celebrates individuality and creativity. Positioned in the mid-to-premium market, Rotten Strawberry combines innovative fashion with a rebellious spirit, appealing to those who want to stand out and redefine trends.
Instagram: @wearerottenstrawberries
