SHUXUAN G. is a designer's eponymous label founded in Shanghai in 2018. The designer specializes in blending modern minimalism and oriental aesthetics, while upholding the brand's unique resort style and original design aspiration, hoping to convey a new concept of life to women through her designs: "break the limitation, blooming beauty at will". The brand's unique charm is the integration of swimwear elements into the design of ready-to-wear collections and dresses, in keeping with the brand's retro-femininity, natural and spontaneous style. The brand now has four collections: dresses, ready-to- wear, swimwear, and hats. Each season, the brand focuses on women themselves, portraying the resilience of women at different times and conveying the idea of "being brave and being who you like best". SHUXUAN G. is also popular with celebrities and fashion magazines. Zhou Xun, Liu Wen, CoCo Lee, Dilraba, Nana Ouyang, Tian Jing, Chen Jin, and Zifeng Zhang have chosen SHUXUAN G. for their outfits for event and private occasions.The Sister Riding the Wind and Waves Season 2 also chose SHUXUAN G. as the stage costume for many times.