Soncess
Armenia
Driven by a free-spirited nature and the desire to stand out, Soncess was founded by Sona Hakobyan. The idea of “freedom” guides the designer during the whole creative process allowing her to combine materials that can seem clashing and mismatched at first glance. Sona blends high quality plain materials with impressive and colorful details, which makes the bases of the original identity of the brand. Collections can be described as cool and laid-back fashionable outfits, which can be easily transformed into a unique eveningwear by pairing up different pieces from the collection.
This is part of a year long Fashion Scout mentoring and showcasing project within FDC Armenia's framework of "Supporting SMEs and Creating Sustainable Ecosystem for Armenian Textile Industry" project and funded by the UK’s Good Governance Fund (GGF) with UK aid from the British people.
