Seda Muradyan, founder of the Armenian brand Lúseh, presented a collection inspired by the five phases of human life: childhood, youth, middle age, old age, and death. Through careful research in human and colour psychology, Seda developed unique cuts, multi-layer designs, and inventive solutions for sleeves and collars, transforming each garment into a visually striking and thought-provoking piece.

Sustainability is integral to her design approach. Elements such as floral sleeves and ropes are crafted from leftover fabrics and threads, minimizing waste and supporting circular practices. Conceptually, the collection encourages a mindful perspective on the passage of life, celebrating its stages, normalizing aging, and embracing mortality with grace. Seda’s work merges artistic innovation with ethical production, creating garments that are both visually compelling and reflective of life’s enduring beauty.