ILONA SONG
USA / DIGITAL
London Fashion Week Sep’22
ILONA SONG
ILONA SONG is an eco-conscious lifestyle clothing brand based in Los Angeles that uses technology and creativity to take positive steps towards becoming a more mindful fashion brand. Through the use of an on-demand fashion framework and digital graphics, ILONA SONG aims to reduce environmental harm caused by textile production and reach sustainability as a brand. Every garment is about innovation and style, as well as personalisation of oneself.
All garments are designed by the founder who the brand is named after: Ilona Song. Her diverse cultural background and passion for design is translated into her work through futuristic, innovative, yet elegant designs.
Through the use of digital fashion, the brand strives to be a game-changer in the fashion industry by integrating digital experiences into fashion.