Made-vel-e
Armenia
Made-vel-e is a social enterprise that was created 3 years ago in the town of Dilijan in the Tavush region of Armenia. It is about 90km from the Capital, a densely forested rural area with a population of 5,000. Dilijan has been in an economical stagnation since the 1990s where job opportunities are scarce and inhabitants migrate to the city or other countries to compensate.
Our aim is to create sustainably Made-vel-e communities in each region of Armenia with a different product and assist unemployed rural inhabitants with the ability to start/restart their true vocations and careers; by teaching them artisanal skills. In return, they create unique merchandise, become teachers themselves and change-makers in their region. Dilijan has been branded with its jewelry products; we are currently expanding to other regions to create other products.
Fashion Scout Digital Feb 2021
This season’s collection was inspired by the nature of Dilijan and its raw materials, such as local stone (tuff) as well as the Soviet-era architecture that still exists in the regions.
